Brand Quality Assurance Specialist  Microsoft Cloud Blog & Social
Designit | 2024 - Present
Designed and implemented a comprehensive accessibility training program for internal and external teams, resulting in an 88% reduction in content submission errors.
Developed and maintained reporting to track trends over time, and provide detailed insights and research on error rates. This involved collecting data, analyzing patterns, and generating in-depth reports that highlighted key findings and actionable recommendations for improvement.
Conducted quality assurance on design files for global content distribution, identifying errors and establishing best practice guidelines. Managed intake and organization of distribution files, ensuring accurate tracking and timely updates.
Ensured brand integrity and compliance by conducting accessibility, copy, and design quality assurance for over 1,000 posts.
Identified and implemented key areas for process improvements, tracking and analyzing outcomes to drive ongoing action.

Senior Designer  Microsoft Cloud Blog & Social
Designit | 2022 - 2024
Crafted and managed compelling social media content for Microsoft’s global audiences, collaborating with internal and external teams to pitch and create engaging assets for over 30 social channels.
Partnered with social media managers to launch successful social channels, establishing a strong online presence for Microsoft and fostering a thriving online community. Developed templates, launch videos, mock-ups, and profile assets.
Assumed leadership roles as needed, driving team creativity and output through innovative solutions and mentoring junior designers.
Led the art direction for research-driven social media campaigns, achieving engagements that exceeded benchmarks by 500%. Created impactful static posts, motion graphics, and video content.
Contributed to ideation and development for new business opportunities, enhancing Microsoft’s digital strategy.
Pitched, developed, and maintained a library of animated GIFs for Microsoft Cloud’s GIPHY page, amassing over 1.1 billion views.
Developed the art direction for GIFs supporting Microsoft flagship events online and produced custom engagements for the community management team, enhancing attendee experiences.
Designed, strategized and implemented high-impact guideline decks and templates for cross-discipline teams and external agencies, ensuring consistent brand messaging across all platforms.

Social Media Art Director Yamaha, MDC Interior Solutions
Crobar | 2019 - 2022
Developed engaging content for over 10 social media channels, including TikTok and Instagram, by designing social posts, motion graphics, ad campaigns, holiday photo shoots, video trailers and producing video content.
Conceptualized and designed a wide range of digital assets, including Google and Meta ads, email creative, web assets, display ads, newsletters, event invitations, promotional products, along with  template design, interactive PDFs, photo editing, and Instagram feed mapping.
Art directed photo shoots for clients’ social media feeds, handling storyboarding, prop creation, image processing, and retouching to ensure high-quality visuals.
Managed and optimized clients’ WordPress and HubSpot sites, developing landing pages, URL redirections, and portal pages to improve user experience and engagement.
Designed and delivered print assets to support ongoing campaigns including promotional collateral, direct mail, brochures, large-scale printing, tradeshow banners, and booth designs.

Skills
Graphic design, Motion graphics, Video editing and production, Illustration, Creative strategy, Typography, Social trends, Building social communities, Campaign development, Brand strategy, Digital marketing, Design systems, Accessibility analyst, Channel launch, Virtual events, Problem solving, Curious, Time-management

Tools
OBS, Photoshop, Illustrator, After Effects, Figma, InDesign, Adobe XD, Premiere Pro, Google Web Designer, Miro, Microsoft/Google Suite, WordPress, Mailchimp, HubSpot, Eloqua, Basecamp, Sprinklr, Instagram, Pinterest, Tiktok, Facebook, X, LinkedIn
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